LAS VEGAS – Adobe Systems Incorporated (NASDAQ:ADBE) announced today at the Adobe Summit, a significant expansion of its digital experience software suite with the introduction of new artificial intelligence (AI) tools aimed at enhancing the content supply chain for brands. The software giant unveiled Adobe GenStudio and Adobe Firefly, AI-driven offerings designed to streamline the creation, management, and measurement of marketing content across Adobe Experience Cloud and Creative Cloud. Adobe GenStudio is set to provide marketing teams with AI-first capabilities for rapid planning and production of on-brand content, while Adobe Firefly offers services and custom models to facilitate content production at scale, tailored to brands’ unique requirements. The announcement highlighted new workflow and planning capabilities, including Adobe Workfront Planning, which…
