New Delhi: Women’s workforce participation in Indian firms may not have reached a sizable proportion just yet, but the gender equation is evolving rapidly in the Indian travel context, with women accounting for over 40% of the leisure customer base of some companies. Travel companies and hotel chains including Thomas Cook, SOTC and Leisure Hotels Group are increasing focus on women travellers amid a surge in demand for trips abroad as well as within the country. Planet Hollywood Goa, a beach resort in South Goa, for example, plans to host a first-of-its-kind Women Fun Fest with a sundowner electric beach bash and pool parties next month for women to “reclaim their weekends” and craft “unforgettable memories” with their tribe. The…
Published Date: 2024-03-20
Source: Economic Times
Categories: Shopping, Clothing, Natural Fiber, Antiques and Collectibles, Health, Women's Health, Smoking, Society, Work, Women, Technology
