BEIJING — The tourism and hospitality sector in Europe welcomed an increased number of Chinese travelers during the Lunar New Year holiday. The trend is projected to continue throughout the Year of the Dragon. An Oxford Economics brief anticipated that the number of international outbound trips taken by Chinese travelers in 2024 will roughly double relative to 2023, to nearly 80 percent of the 2019 level. The tourism comeback heralds the dawn of the China-Europe Tourism revival. According to an estimate released by the European Travel Commission, European destinations can anticipate seeing a rebound from the Chinese market in 2024, predicted to reach more than 60 percent of the 2019 level. However, tastes are changing. As life quality heads up,…
