‘Village IPs’ nurture new opportunities for rural development

GUIYANG — As the night falls, 30-year-old Yan Yiting and his wife were still busy working at their own rolled-rice noodles stall in Rongjiang county in Southwest China’s Guizhou province. Their snack stall is close to the stadium, which hosts the “Village Night,” the local version of the Spring Festival Gala, and the renowned Village Super League (Cun Chao), the village football league. As a result, customer traffic at the stall has dramatically increased. “Our business is pretty good today, and it is estimated that our stall will stay open until one or two o’clock in the early morning,” Yan said while greeting guests, adding that he had already sold more than 700 rolled-rice noodles, and hardly taken a break.…

Source: China Daily
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