UK Online Sales To Grow 2.7% In Christmas Shopping Season -Adobe Report

LONDON (Reuters) – UK online sales in the Christmas trading season are expected to rise 2.7% from a year earlier despite ongoing pressures on the cost of living, according to a report from Adobe Analytics published on Wednesday. UK shoppers will spend 24.1 billion pounds ($29.6 billion) online in the Nov. 1 to Dec. 31 period, the report said, up from 23.5 billion pounds in the same period in 2022. Contrary to a report from Accenture on Monday, Adobe said UK consumers would make greater use of discounts on offer during the Nov. 24 to 27 “Cyber Weekend”, forecasting sales would rise 3.7% to 3.2 billion pounds, with 1.05 billion pounds spent on Black Friday (Nov. 24), up 4.5%. Adobe…