New Delhi: As video streaming platforms multiply and the battle for consumer eyeballs and wallets increases, the platforms are increasingly banking on shorter subscriptions to increase their subscriber base and garner higher revenue. Media and entertainment industry experts say monthly or quarterly plans are gaining prominence from a platform perspective about two years after they began to be introduced. Factors moving this trend include cheap, bundled OTT (over-the-top or streaming) packages for ₹300-400 per month from telecom and other aggregators; plateauing D2C (direct-to-consumer) subscriptions from the OTT firms; and escalating content creation costs. For the consumer, it is a happy situation to be in considering annual plans are expensive, and not value for money if you’re locked into a platform…
