MILAN — Officially kicking off the holiday season with one of the most expansive brand takeovers the department store has ever orchestrated, Rinascente is on track to hit the 1 billion euro sales mark this year, breaking the previous record. The retailer’s jewel-in-the-crown location overlooking the Duomo cathedral in Milan unveiled Chanel Wonderland Thursday night, a takeover of the French maison that runs through Jan. 4. “This move is the apotheosis of our strategy as a media company,” Rinascente chief executive officer Pierluigi Cocchini told WWD ahead of the inauguration. “It’s interesting that a company like — one of the most evocative and reputable brands in the world — has decided to partner with Rinascente Duomo on a Christmas takeover,…
