IBS Software: SURVEY: Surprising trends among the youngest travelers as 47% of Americans turn toward travel agents to book their holiday travel

ATLANTA, Dec. 12, 2023 /PRNewswire/ — As we head into the 2023 holiday season, U.S. travelers are making the most of their vacation planning despite inflationary pressures and rising debt rates. In a recent survey commissioned by IBS Software, a global leader of SaaS solutions to the travel industry, a record 47% of respondents are utilizing in-person or online travel agents (OTAs) to book their holiday trips due to convenience. Perhaps surprisingly is the younger generation’s preference for traditional travel agents (38% of Millennials and Gen Z) given the group’s well-documented preference for digital behaviors over analog. This is in stark contrast to Gen X and Boomers, only 12% and 2% of whom use the services of a traditional travel…

Source: FinanzNachrichten.de
Categories: Recreation, Travel, Lodging, Business, Hospitality, Hotels and Motels, Consolidators