Gold Star: Pandora Hits Recycled Metals Target 12 Months Early

LONDON — Pandora has been outstripping expectations, achieving higher-than-expected sales growth in 2023, and shifting fully to recycled silver and gold a year ahead of schedule. The Danish jewelry giant said Monday it has completed “a full transition” of its precious metals supply and is now sourcing only recycled silver and gold for its . In 2020 the company had set a target of sourcing 100 percent recycled silver and gold by 2025. Pandora said it reached that goal at the end of 2023, “thanks to strong commitment” from its suppliers. Allowing time for the depletion of existing inventory, said it expects to start crafting all new jewelry using recycled silver and gold from the second half of this year.…

Source: WWD
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