FMCG segment to further pick up in Q4

China’s fast-moving consumer goods (FMCG) sector showed mild recovery during the first nine months, thanks to rising consumer interest in healthy, cost-efficient and distinctive products, a new report showed. Industry experts said they expect the recovery to continue in the fourth quarter. Driven mainly by a 1.2 percent increase in sales volume, China’s FMCG industry experienced a modest growth of 1 percent during the January-September period this year, according to the report on Chinese shoppers jointly released by consultancies Bain & Co and Kantar Worldpanel on Thursday. “Despite the challenges, China’s FMCG market has consistently demonstrated long-term resilience and capacity for growth,” said Deng Min, a partner at Bain & Co, based in Shanghai. Third-quarter sales value, however, decreased 0.9…

Source: China Daily
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