BEIJING – The arrival of winter has triggered a boom in ice and snow tourism across China, especially in northern regions known for their cold winters. People’s Daily Online quoted data from Tujia, a Beijing-based online booking platform, as saying that over 90 percent of B&B rooms in Harbin, northeast China’s Heilongjiang Province were booked over the recent New Year holiday. Reservations in surrounding areas like Daxing’anling, Daqing, and Jiamusi also surged 5-10 times compared to last year. The China Tourism Academy predicts participation in ice and snow leisure travel will increase 25-30% this winter season. Over 400 million domestic tourists are expected to engage in winter activities, generating 550 billion yuan ($77.25 billion) in revenue. Data shows China’s tourism…
