Cape Town Air Access, powered by Wesgro – the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape – has partnered with online agency, Travelstart to drive a strategic campaign designed to give tourism in the picturesque Garden Route and Klein Karoo a boost, promoting regional spread with a knock-on effect on economic growth and job creation. Employing a dynamic three-pronged approach, the campaign will combine reduced airfares into George Airport with inspirational upper-funnel content marketing and strong, deal-driven campaigns for holiday packages in the targeted regions. By investing in package deals with airlines, the campaign, Wesgro has reduced airfares for a significant six-month stretch, strategically spanning the shoulder periods of the summer season –…
