Billions of VND spent on ao dai online for Tet holidays | Business | Vietnam+ (VietnamPlus)

Hanoi (VNS/VNA) — Vietnamese have splashed tens of billions of VND on ao dai (traditional long dresses), the national costume, via e-commerce platforms to dress up for the coming Lunar New Year (Tet) holiday. This is sparked by the explosive trend of wearing the dress to take photos in the months before Tet, which has led to a surge in demand for traditional costumes. Statistics of e-commerce data platform Metric showed that Vietnamese spent 41.5 billion VND (1.7 million USD) to buy 245,000 ao dai on four e-commerce platforms, namely Shopee, Lazada, Tiki and Sendo, in December, two months before Tet, a rise of 6% against the same period last year. There have been a total of 224,200 successful orders…