CHICAGO, March 19, 2024 (GLOBE NEWSWIRE) — Numerator, a data and tech company serving the market research space, has released new data on Easter 2024 consumer behavior, sourced from verified purchase data and a sentiment survey of over 5,000 consumers on their 2024 holiday intentions. Overall, 69% of consumers plan to celebrate Easter this year, and it is the second-most popular holiday for purchasing candy (after Halloween), with 53% of celebrators intending to buy candy. Numeratorâs 2024 Holiday Preview survey was fielded to 5,132 consumers in January 2024 and highlights consumersâ celebration, shopping and spending plans for 14 key holidays through the end of the year. 754 shoppers shared details of their Easter plans. Easter candy purchasing data was compiled…
