66% OF GEN Z CONSUMERS PLAN TO CELEBRATE VALENTINE’S DAY — MORE THAN ANY OTHER GENERATION, NUMERATOR REPORTS

CHICAGO, Feb. 12, 2024 (GLOBE NEWSWIRE) — Numerator, a data and tech company serving the market research space, has released new data on how consumers plan to celebrate Valentine’s Day 2024, sourced from verified purchase data and a sentiment survey of over 5,100 consumers on their 2024 holiday intentions. Overall, 61% of consumers plan to celebrate Valentine’s Day, with gift giving and dining out the top ways to celebrate. Numerator’s 2024 Holiday Preview survey was fielded to 5,132 consumers in January 2024 and highlights consumers’ celebration, shopping and spending plans for 14 key holidays through the end of the year. 756 shoppers shared details of their Valentine’s Day plans. Valentine’s Day candy purchasing data was compiled using Numerator’s 150k household…