U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses from 1,000 of the U.K.’s top businesses, found marketing spend to have risen by a net balance of 14.7% in Q4 2024. This was up sharply from a modest 5.3% rise in Q3, and it marked the highest uptick to budgets since 2014. When it came to 2024 planning, 29.4% of companies said they’d be increasing budgets over the next 12 months. The show of…
Published Date: 2024-01-18
Source: Adweek
Categories: Business, Marketing and Advertising, Consulting, Internet Marketing, By Ethnic or Cultural Focus, Associations
