Campaign promotes smart consumption, plastic waste reduction | Environment | Vietnam+ (VietnamPlus)

Hanoi (VNA) – A campaign promoting smart consumption and plastic waste reduction was launched at AEON Mall Ha Dong in Hanoi on January 24. The programme was co-organised by the Institute of Strategy and Policy on Natural Resources and Environment (ISPONRE), World Wide Fund for Nature in Vietnam (WWF-Vietnam), and other partners including AEON Vietnam. At the launch ceremony, ISPONRE Deputy Director Nguyen Trung Thang said the campaign aimed at mobilising widespread consumer participation in adopting measures to reduce plastic waste while shopping. The initiative seeks to shift consumer behaviour towards environmentally-friendly consumption, especially in the period leading up to the Lunar New Year holiday (called Tet in Vietnamese). According to Thang, during festive occasions like Tet, the volume of…