American Millennials Are Putting Love on a Budget This Valentine’s Day

Behind the Tech: Ōura Is Keeping the Pulse on Health for Every Body The cost of love is being put on a budget this Valentine’s Day as consumers say they plan to cut costs in half this year due to inflation. To understand Americans’ current sentiment around the upcoming holiday, Trustpilot surveyed more than 1,000 U.S. adults currently in a relationship at the end of 2023 finding a great deal of stress tied to spending. According to the company’s findings, many U.S. consumers, including 33 percent of Millennials and 21 percent of Gen Z respondents, are feeling more pressure to spend this year compared to 2023 — even if they feel they are unable to do so. Across all generations,…